10-28-2017, 04:21 AM
10-28-2017, 04:24 AM
Email subscribers are already trusted clients but in the case of SEO organic traffic users no matter how targeted they are, they are still strangers. In order to get conversions you have make people take the leap of faith by trusting you. In emails clients are already trustful.
10-28-2017, 06:34 AM
You should do both if you have a website and a list of contacts interested in your communication via email. This reduces your dependency on any one marketing channel and also the different channels complement each other.