After getting suggestions from some webmasters we are considering the option of PPC Campaigns for our eCommerce site. What should be our initial budget for this? We have run some pretty good campaigns in the past but not in this field.
If you are doing it for the first time then I will suggest start small such as $1000 per month see how it goes first.
Just don't go blasting ads it won't work. Go slowly by creating brand awareness first. Get people to know about your site and products. Then start using PPC Campaigns to get conversions. A descent $2000-$2500 budget will be enough.