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What are the strategies of SMO in 2017?
Here are some.

- Invest in quality content. People are always going to like the useful content so share it through the social media. And also in the closed groups.

- Use Facebook sponsored ads as a daily basis if you have money for ad campaign. Refine your ad campaign strategies and plans everyday. Fb branded ads are becoming more and more popular everyday. So, you might wanna leverage it.

- Use linkedin content publishing platform as a stage to dynamically display your content.

- Twitter is no different. But it needs some special attention. Interact with other marketers retweet their tweets and reply to their tweets too. It may take some to make a reputation in twitter but its really good for business.
Social media strategy:
1. Post unique content.
2. Use high-quality image while posting.
3. Post user orientated content.
4. Use appropriate hashtags.
Strategies of SMO are:
Create Compelling content
Target relevant connections
Never stop growing your content
Update content consistency
Engage your audience
Here are a few ideas for social media goals and metrics you could focus on that would likely be aligned with your marketing efforts: Increase brand awareness — Follower count for your social profiles, reach of your social media posts, mentions, shares, and retweets.
Social media helps to increase traffic of a website. social networking sites, such as Facebook, Twitter, Google+, Tumblr, Pinterest, Instagram etc.

Some important social media strategies are:

Build a detailed profile
Build social media networks
Connect with social media users
Choose the right social networks for building your brand
Write valuable and unique content , which you want to share in the social media
Join to groups which helps to get value to your content
Use social media not as a direct marketing for your website but as a profile foundation of your brand to establish relationship and trust from the audience.
Increase Brand Awareness
Drive Traffic to your website
Generate New Leads
Use Unique and high quality content
Boost Brand engagement