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Full Version: What is CPA?
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Cost per acquisition (CPA), also known as "Cost per action" or pay per acquisition (PPA) and cost per conversion, is an online advertising pricing model where the advertiser pays for a specified acquisition - for example a sale, click, or form submit (e.g., contact request, newsletter sign up, registration etc.)
CPA stands for ‘Cost per Action’. Action can be of any type, it may be filling out a form on destination website or joining e-mail list at destination websites etc.
CPA is COST PER ACTION. It is a method of Paid Advertising. CPA bidding only requires you to pay for each conversion, a metric you define yourself when you set up each campaign.
But I was thinking about to hire SEO executive for PPC concept on my website but CPA concept is also interesting. Can somebody guide me which provides better results, PPC or CPA?
CPA is a bit costly than CPC but it more helpful than CPC.