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Check out this amazing video of Joe Pulizzi.

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Thanks for sharing the video. Content marketing is the process of posting high quality content in various guest blogs and other submission websites. The process helps to optimize your keywords and rank your website higher in search engines. They also help to generate good traffic from various external sources.
1. Analysing which type of content is demanded by your audience.
2. Setting up a proper content planning,
3. Planning a content strategy with different platforms.
4. Effective Call to action
5. In deapth research
Thanks for the share.
Content is considered as king of digital marketing then the king of content marketing is content strategy without any strategy your marketing establishments will not do good to you.
1)it is always good to have a proper content strategy for providing a more sophisticated content marketing service called as editorial strategy.
A planned publishing timetable for glueing your content in place with lots of content resoruces is called an editorial strategy.

2)For achieving the content marketing objectives it helps to arrange the high quality content and it also guarantees that the content is reliably distributed to the inbound marketing objectives.
3)Content Development:-
this one is another content marketing strategy and it is offered by content marketing agencies.
It should be an high quality content, should not be any duplicate in the content, Keyword density should be around 2-3% these are some few things to be compulsorily kept in mind
Content marketing is much more than creating, distributing and sharing content in order to engage audiences, generate leads, improve branding, and other marketing goals you can serve with content marketing.
Content marketing fits in a broader integrated marketing strategy and it requires a strategy of its own: a guide to shape your content marketing strategy.