SEO MotionZ Forum

What are the targeting keyword strategy for B2B Marketing?

There is no separate way to do keyword research in B2B marketing. You just have to learn what they are looking for and target them.

Talk to your front line sales team about what your prospects say are their pain points. Use these pain points to research how prospects may be searching when trying to deal with these and related issues.

It will be a general term for B2B and a tough competition to be expected on this keyword research.

I think targeting numerous sets of keywords with low search volume is a core strategy of B2B Marketing..

mediadrug Wrote:What are the targeting keyword strategy for B2B Marketing?

When looking to increase traffic on your B2B Marketing site or blog, using relevant keywords should be step one. A strong keyword strategy is important for SEO because it increases both site visibility and traffic.