I have noticed that facebook sponsored ads doesn't work good for large money ad campaigns. Is that happened to you guys too?
Yeah, I have noticed it couple of time. FB sponsored ad are really good to target your exact audience. But when you invest a lot of money in one campaign it becomes unable to target the right audience as because at the end of the day it is after all a social networking site.
I agree with Brian here. I mean its a social networking site who allows members to advertise in it. It is not exactly an advertising company.
I'm not against with FB Ad but compared to PPC adwords it is not much convertible.
Frankly, I haven't seen anybody using Facebook sponsored ads for large campaigns.