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What about RankBrain and machine learning? What’s up with that?

RankBrain is an algorithm learning artificial intelligence system, the use of which by Google was confirmed on 26 October 2015. It helps Google to process search results and provide more relevant search results for users. In a 2015 interview, Google commented that RankBrain was the third most important factor in the ranking algorithm along with links and content.

Google's using a machine learning technology called RankBrain to help deliver its search results. ... Google uses a machine-learning artificial intelligence system called “RankBrain” to help sort through its search results.

RankBrain is Google’s name for a machine-learning artificial intelligence system that’s used to help process its search results, as was reported by Bloomberg and also confirmed to us by Google.