Why my website keywords are not stable ?
Keyword fluctuations occur due to Google algorithm update. It is know as Google dance. It is an out-dated slang term used to describe the period of time in which Google used to rebuild its rankings, and as a result of this rebuilding, rankings of Web sites on Google's SERP may fluctuate in order during a several day period.
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Keyword fluctuation is normal and it is due to updates and also depends on the performance of the website.
Is every google update reflect keyword ranking.
Fluctuation with keywords usually depends upon 3 important factors: 1) Age Of The Website. 2) Industry Competition. 3) Current On Site And Off site activity.
6 Reasons Why Your Website Rankings Are Not Stable
#1: You Did Map Your Keywords, Right?
#2: Your Website Has Crawling Issues
#3: Your Hosting Server is Not Serving You Well
#4: Poor Internal Linking
#5: Changes, Changes, Changes
#6: Blog to Target Otherwise Unachievable Keywords