SEO MotionZ Forum

Pitch me some tips about improving a PPC Advertising campaign.

Always try to add new keywords, filter out negative keywords from your campaign, Try to target more & more long tail keywords, optimize your landing page to attract as many as visitors etc.

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.

PPC is not just posting your paid ads but first analyze the users behavior and the competition in which you can determine in the process of what appropriate ad will take call to action with the users.

Track Everything.
Combine PPC With Organic Search Marketing.
Optimize Your Landing Page.
Utilize Site Links and Ad Extensions.
Increase Your PPC Budget & Grow.