What are the main advantages of Mobile Marketing?
The basic most advantage of mobile marketing is that it totally depends on the mobile usage of users which is growing every year quite exponentially. So, it doesn't matter what your niche is. If you are not implementing mobile marketing in your business then you are missing atleast 25-30% of your online business.
Surveys are saying that people are more intending to buy stuff from mobile rather than from desktop. And also the market is growing in a tremendous rate every year. So, the advantage I will say that Mobile marketing means new customers and more conversions.
Every business wants to reach a specific group of consumers to benefit from marketing campaign. And this is why mobile marketing is one of the most effective marketing strategies. In order to be able to reach mobile users, you need to have their phone numbers and permission to send them promotive material.
As marketers engage customers on their mobile devices, it is important that they focus on the five advantages that mobile marketing has over traditional Web marketing. When mobile marketers focus on these five advantages, they can provide the most value to their customers and engage at the deepest levels.
1. Lower pricing.
2. Instantaneous results.
3. Easy to work with.
4. Convenient to use.
5. Tracking response.