If you had $2000 to start with then where will you invest that kind of money in the internet industry?
I will definitely start with an eCommerce site with a blog along with the main site. Review products in the blog so I can get sales on the main site.
I will create landing pages by hiring professionals for affiliate products. And then start promoting those products through small PPC campaigns. Less effort but it will return the money for good.
Well we have our own product so I will just promote them through PPC campaigns.
You have only the money of $2000 but you didn't even had an established website so how can you grow that money.