I am trying to rank for a keyword say 'Non-electronics'. But the term electronics is so more searched that every time I try to rank for this keyword instead of that I get ranked for the keyword 'electronics'. What is the best scenario that I can do in this case? Any suggestions.
Well, the best bet in this case will be increasing the authority of that particular page for that particular keyword. Build highly relevant links to that page specifically mentioning the keyword.
Calm yourself, man. Volume is only part of the equation. It doesn’t matter how many people search for a word if its so competitive you’ll never get anywhere near the first search engine results page.
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Follow these suggestions, and watch your website rise the ranks to the top of search-engine results.
1 Publish relevant content.
Quality content is the number one driver of your search engine rankings and there is no substitute for great content.
2 Update your content regularly.
3 Metadata.
4 Have a link-worthy site.
5 Use alt tags.