Which is better to use, an exact match domain name or branded domain name? Which will help more on SEO?
If you have a brand which is already established and you get a domain to it then its going to work. But if you don't have any brand and willing to build one then exact match domains are better.
Exact match domains have their advantages but their value has fallen these days. So, if I were you then I will not bother it, rather I will focus on my on-page factors.
I think brand name domain is very important things..
Both have their importance in other ways like if brand name domain is old it will be beneficial then and for new domain try to use exact match.