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The traffic originating from weekly newsletter. How to increase the conversion rate from them?
Offer them interesting and useful products. If you are already a getting ton of quality traffic then it just really a little incentive to increase the conversion rates.
Try using catchy headlines not the email headers but also to the anchor text your embedding link. But always remember the anchor text must have to be relevant otherwise your subscribers may think that you are spamming them.
Using attractive headlines is one option and also give them away free stuff or offers that really creates a stuff to look at.