Why wouldn't anybody panic?
Just after two days of normalcy. Again today Google started massive traffic to non-existent pages. They are basically zombie traffic.
Now they are eating up the bandwidth, aren't they?
Today I saw these type of strange traffic too.
The odd thing is they lasted an hour or two. Whereas in previous times they were only for a couple of minutes or so.
30% lower traffic as compared to last year from the Western Hemisphere.
Anyway, real-time data of analytics is also seems to be broken.
Analytics is broken since December. Many people didn't noticed it because the error were too minor.
And in the case of traffic my situation is same as yours.
That's an understatement now. I have moved to Clicky for real time.
Anyway, everything is cooling off. Looks like this time this is it.
I don't agree with that.
I have panicked. So, you are not alone.
And again GSC seems to be broken.
Traffic is indeed coming back. But conversions are still at the lowest.
Some are talking about zombies. But I am not seeing that type of traffic.
On other note real traffic is low.
For me it's average. Overall traffic is increasing day by day.
Anyway, why all of a sudden SERP's are totally filled with ads. It's like organic results doesn't exists.
Maybe
Today many kw's are seeing major fluctuations. And also massive bot activity.. I can only guess about what's coming.