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Keywords for On-Page Optimization
#1
As Google is constantly updating itself with EAT and other what not algorithms.

What do you guys suggest about the on-page optimization for keywords. Where should I put keywords? In order to make the search engine bots understand what's my page is about.
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#2
The reality of the on-page optimization that it hasn't changed in years. And even with these updates it is not going to change anytime soon.

It might sound odd to you. But keep your page keyword positioning as much as relevant as possible.

Google is basically trying to make sure that the page's it is ranking are from authority sources. So, posts like 'from editor-in-chief' and of such sort will get priority. So, plan accordingly your strategy.
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#3
Instead, use synonyms or latent semantic indexing (LSI) of your main keyword to get on-page SEO in the meta description, keeping search engines happy. For example, if your main keywords in the headline are “generate website traffic,” here are LSI keywords that you can use: get site visitors. drive free traffic.
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#4
Make sure to use LSI and Long-Tail Keyword having high volume, low difficulty, high CPC, etc. Long-tail keyword easily gets ranked in Google but make sure that the keyword should be relevant. There are various keyword research tool that you can use to find long-tail and LSI keyword.
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#5
(12-29-2020, 11:28 AM)John-S Wrote: Instead, use synonyms or latent semantic indexing (LSI) of your main keyword to get on-page SEO in the meta description, keeping search engines happy. For example, if your main keywords in the headline are “generate website traffic,” here are LSI keywords that you can use: get site visitors. drive free traffic.
Absolutely right, using synonyms of the main keyword is a safe way for not coming in the category of keyword stuffing.
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#6
Search for any competitive keyword, you'll notice that the top ranking pages almost all use that exact keyword in their title tag.
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#7
Meta title & description
headers
on-site content  Idea
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#8
Relevancy is the key.
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#9
Make Sure to use content relevant and long tail keyword. Long Tail keyword easily rank in google search engine. Use various keyword tools like keyword planner, semrush, etc.
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#10
Use the keyword in the Meta title if possible.

First and foremost, you must begin incorporating your chosen keywords into your website's Meta title.
Include keywords in each page's meta title, and make sure the title is distinctive and appealing to readers.
Keep the length of your meta title between 60 and 65 characters.
At the start of the meta title, try to include primary keywords.
Don't go over the 65-character limit in your meta title because Google won't show anything beyond.

Meta description must now include both primary and secondary keywords.
Keep the meta description character limit between 160 and 165 characters, and don't go beyond it.
The meta description needs to be more appealing.
Headings should include the keyword.

Every page of your website has headings, and you must employ primary keywords in all of them.
Headings must be in the following format: H1, H2, H3,... H6.
Headings should be distinct and appealing.

Use the keyword in the image alt tags.

Every page image title should include the primary keyword.
Before submitting photographs to the website, remember to compress and optimize them.

Incorporate targeted keywords into the content of your website -

Incorporate all intended keywords into the content of the website.
When including keywords, aim to avoid keyword stuffing.
The keyword density should be between 2% and 3%.
Create original and one-of-a-kind stuff.
Instead of writing material for the Google bot or algorithm, try writing for your users or audiences.
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