06-19-2020, 12:18 PM
The most difficult stage of the email campaign is a collection of the contact list. For someone, the mission to get a high-quality database in short terms turns out to be impossible. It takes a lot of time to collect addresses by themselves. But buying the ready variant is risky. Is it really so?
3 ways to collect emails
From the most difficult to the easiest:
- Attracting the mass mailing subscribers with the help of the web form. This method is universal, but very slowly. You can fasten it with the help of lead-magnet. Create a useful piece of content which a user will get in exchange for his email. And you should do this at least 2 months before the campaign in order to have time for collecting enough addresses.
- Extracting with the help of parsers is much faster. Instead of several weeks or months, it will take only a few hours.
- Buying a ready-made email database. This is the way which requires the least time and effort. Many people are tempted by the opportunity to get the contact list at once. Just a few clicks and a base is yours. But is it worth it? I think no, because such lists consist of invalid email addresses. That’s why your mailing gets a high bounce rate, and you will be blocked.
3 ways to collect emails
From the most difficult to the easiest:
- Attracting the mass mailing subscribers with the help of the web form. This method is universal, but very slowly. You can fasten it with the help of lead-magnet. Create a useful piece of content which a user will get in exchange for his email. And you should do this at least 2 months before the campaign in order to have time for collecting enough addresses.
- Extracting with the help of parsers is much faster. Instead of several weeks or months, it will take only a few hours.
- Buying a ready-made email database. This is the way which requires the least time and effort. Many people are tempted by the opportunity to get the contact list at once. Just a few clicks and a base is yours. But is it worth it? I think no, because such lists consist of invalid email addresses. That’s why your mailing gets a high bounce rate, and you will be blocked.