Relevant anchor text links, how many per page?

[Nicole]

If all links have highly relevant anchor texts and fit naturally within the content, it's best to limit them to 3-5 per host page to maintain readability and SEO value. Too many links can dilute link equity and appear spammy, so focus on quality, context, and user experience.

[imransheikh]

How Many Relevant Anchor Text Links Per Page? ?
When it comes to using anchor text links on a page, quality and relevance matter more than quantity. The right number of anchor text links depends on several factors, such as the page’s content, the user experience, and your SEO goals. Let’s break down some best practices and guidelines for how many anchor text links should appear on a page.

Best Practices for Anchor Text Usage ?
1. Focus on Quality and Relevance
Anchor text should be relevant to the content it’s linking to. Links should make sense contextually and help the user find more useful or related information.
Using over-optimized or spammy anchor text (such as the same keyword repeatedly) can be seen as manipulative and may harm your SEO.
Aim for natural, user-friendly linking—don’t force links where they don’t belong just for the sake of linking.
2. Avoid Overlinking
Too many anchor text links on a page can lead to a poor user experience and may raise red flags with search engines for keyword stuffing or unnatural linking patterns.
General Rule of Thumb: Around 2-5% of the total word count of a page should be anchor text links. For example, if your page has 1,000 words, having 20-50 anchor links (in total) should be a safe range.
For longer articles or pages, this could mean 10-20 links, while for shorter pages, you might only have a few links.
3. Balance Link Placement
Spread your anchor text links naturally throughout the page rather than clustering them all in one place. This creates a more natural flow of information and provides better navigation for the user.
Ensure that links are placed in relevant sections of your page (e.g., in headings, subheadings, or related content areas).
4. Use a Mix of Anchor Text Types
Exact Match: Anchor text that matches the target page’s keyword exactly (e.g., “buy shoes online” linking to a page selling shoes). Use sparingly to avoid over-optimization.
Partial Match: Anchor text that includes part of the target keyword (e.g., “best online store for shoes” linking to the same page). A better, more natural option.
Brand Name: Use the brand or website name as anchor text (e.g., “Nike” or “Amazon”). This helps diversify your link profile.
Generic: Use generic phrases like “click here”, “read more”, or “learn more” to balance your anchor text and make the links look more natural.
Long-Tail Keywords: Use long-tail phrases as anchor text for additional relevance and diversity.
5. Link to Internal Pages (Internal Linking)
Don’t just focus on external links. Include internal links to other relevant pages within your website.
Internal links help Google crawl your site more efficiently, improve page authority distribution, and increase the chances of ranking other pages.
How Many Links Should You Use per Page? ?
For Regular Blog Posts or Articles:
Aim for around 3-10 anchor text links, depending on the length of the article and how much relevant content you have to link to.
For a typical blog post of 500-1,000 words, linking to around 3-7 pages should be sufficient.
For Long-Form Content (e.g., 2,000+ words):
You can naturally include 10-20 anchor text links, but avoid overdoing it. Focus on relevance, usefulness, and improving the overall user experience.
Use anchor links for internal pages, but also consider linking out to authoritative external sources for added value.
For E-commerce or Landing Pages:
If you have a landing page or product page, the number of anchor text links should be lower, usually around 3-7 links.
Don’t overwhelm the page with too many links. Focus on clear calls-to-action (CTAs) and ensuring that each link directs users to valuable content or products.
Key Takeaways:
The right number of anchor text links per page depends on the content length, the user experience, and the SEO goals of your page.
Aim for natural, relevant links—avoid over-optimization and keyword stuffing.
2-5% of the total word count should be a good rule of thumb for how many anchor links you can include.
Use a mix of exact match, partial match, generic, and long-tail anchor text for a more natural link profile.
Don’t forget to include internal links to help with your website’s SEO.
If you need more specific advice on how to optimize anchor text links for your site or content, feel free to ask!

[imransheikh]

For SEO, the number of relevant anchor text links per page depends on factors like content length, user experience, and link relevance. Here are some general guidelines:

Natural Placement – Only add links where they provide value to the reader. Avoid excessive linking that disrupts readability.
Content Length Matters – A good rule is 1 link per 100–150 words, so a 1,000-word page might have 7–10 internal/external links.
Internal vs. External Links – Aim for a balanced mix, typically 2–5 external links (to authoritative sources) and 5–10 internal links (to related pages on your site).
Google’s Guidelines – Google advises against excessive linking, so avoid overloading a page with 100+ links as it can dilute link value and look spammy.
Would you like specific recommendations based on your website content?