How should a company measure social media marketing success?

[seoninja]

How should a company measure social media marketing success?

1. Step 1: Determine Your Social Goals. Before you jump into measuring every single tweet, photo and Facebook comment posted about your brand, first think about your goals with social media.
   
2. Step 2: Create Metrics To Measure These Goals.
   
3. Step 3: Measure.
   
4. Step 4: Monitor And Report.
   
5. Step 5: Adjust And Repeat.