As voice search is growing should we be focusing on kw's?

[Giavanna]

The importance of original keywords isn't going to fade away. And understanding contextual meaning are also a long shot for us (I mean advertisers). What should be focusing on keyword Yo whatsapp that is user intent.

Another strategy is to create content that aligns with the intent behind specific search queries. For example, a business that sells laptops could create a comparison guide that targets users searching for "best laptops," while creating detailed product pages for those searching for "laptop reviews."