10-07-2019, 04:53 AM
No, its not considered as a KPI. Rather than it, its considered as a diagnostic metrics or parameter. Because any particular BR doesn't show or express the actual goal of the page is served or not.
The page between landing page and sales page which filters the leads and makes them probable customers. Its sole purpose is just to catch the leads and send them to the actual sales page. It doesn't have any other links or it may have other links. But their CTR is considered bad because its disrupts the conversion, process!!
So, this typical page will have more or less 90% bounce rate. Its higher bounce rate measures that how accurately it is doing its job. The term high BR is bad isn't effective for this page. For this the higher the more better. I hope you understand what I am telling.
The page between landing page and sales page which filters the leads and makes them probable customers. Its sole purpose is just to catch the leads and send them to the actual sales page. It doesn't have any other links or it may have other links. But their CTR is considered bad because its disrupts the conversion, process!!
So, this typical page will have more or less 90% bounce rate. Its higher bounce rate measures that how accurately it is doing its job. The term high BR is bad isn't effective for this page. For this the higher the more better. I hope you understand what I am telling.
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