Which are the best Inspiral Books about Marketing?

[harvee21]

Which are the best Inspiral Books about Marketing? What do you guys recommend?

[ksmith29]

Try Seth Godin's "Linchpin" and "This is Marketing". These are two are really good.

[supaul]

I don't understand here. Why don't you just Google it yourself? You can read a few reviews from readers and even some reads from the book itself. It will give you a clear idea about the book.

The thing is in the field of marketing no one can suggest you this unless they know what exactly are you looking for. Most of the suggestions which you will get here is more of a generalized answer looking towards the marketing field as a whole. So, its better that you decide for yourself.

[bessieexum]

For those interested in marketing, consider these influential books:

1. "Influence: The Psychology of Persuasion" by Robert Cialdini - Explores the art of persuasion in business.
2. "Hooked" by Nir Eyal - Focuses on creating habit-forming products.
3. "Contagious: Why Things Catch On" by Jonah Berger - Analyzes the viral spread of ideas and products.
4. "The 1-Page Marketing Plan" by Allan Dib - Offers a concise approach to marketing strategy.
5. "Everybody Writes" by Ann Handley - A guide to improving writing skills for marketers.
6. "Misbehaving: The Making of Behavioral Economics" by Richard Thaler - Discusses consumer behavior insights.
7. "Originals: How Non-Conformists Move the World" by Robert Grant - Encourages innovative thinking in marketing

[Alex Jones]

Influence and This is Marketing