Post Florida Update, keyword discussion

[lifelong]

Many sites over optimized with keywords have got hit by the Florida update. So, what things should I keep in mind while optimizing on-page factors?

[anush]

Florida update is old new now. People are worried more about the present fluctuations in the SERP's.

But since you asked. From what I have seen any kind of optimization that is unnecessary or irrelevant can cause harm. Such as, kw's in general tags, sidebars & related posts, putting as many as kw's in alt text of image, non-clear categories or bubble categories. These are the main ones. However many others are also seen.

[mediadrug]

Many sites over optimized with keywords have got hit by the Florida update. So, what things should I keep in mind while optimizing on-page factors?

I don't think its for the update. As Anush said the elements, these are pretty obvious.

[anush]

Actually even though these are obvious still many eCommerce sites were hit pretty bad.

[danni]

Pages with non-relevant anchor texts and also referring non-relevant other pages are always going to get hit.