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Does Domain extensions (such edu or net) has any effect in SEO?
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No they don't have any effect.
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They don't have any effect but it doesn't mean that they don't matter. If you choose a .realestate or .finance domain then its safe to say that Google will never rank your site in the SERP's.
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(03-26-2019, 07:55 AM)danni Wrote: They don't have any effect but it doesn't mean that they don't matter. If you choose a .realestate or .finance domain then its safe to say that Google will never rank your site in the SERP's.
If they don't have any effect then why they shall never rank?
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How do Domain Names and Extensions Affect SEO:
1. Reputation management:
If you have a good domain name, meaning relevant and properly spelled, your reputation and authority will definitely increase.
Also, getting all the counterparts of your domain name will help protect your company from a possible reputation damage, such as when someone buys other extensions for your company such as .sucks, and .bad.
2. Relevancy signal:
As I mentioned earlier, even if putting your target keyword on your SLD or even choosing industry specific TLD will not help with boosting your rankings, search engines can still use it for relevancy signal by bolding keywords that appear on domain names.
3. Reach the right audience:
Using a geo-specific extension will help you reach the right audience. Especially now that Google is improving its local search.
Does Domain extensions has any effect in SEO?
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