Why is CTR important?

[SultanMirza]

Why is CTR important?

[davidsmith21]

Click-through rate (CTR) is an incredibly important concept in search engine marketing. The simplest definition is that click-through rate is the percentage of people who click on your ad after seeing your ad. (In mathematical terms: CTR = Clicks/Impressions.)

With both AdWords and organic SEO, your success can be improved in only three ways: (1) getting more people to see your ad or snippet; (2) getting more people to click on your ad or snippet; or (3) getting more people to become a customer (i.e., convert) on your landing page. In other words, search engine marketing is a “constrained system.” And one of those constraints is the CTR

the quality score is highly dependent on CTR and well time thus making the CTR pretty important.

[damponting44]

CTR stands for Clickthrough rate. Clickthrough rate is a term commonly used by marketers and suggested as a tool for measuring the success of a campaign. CTR is a calculation of the number of clicks on an ad as a percentage of the number of times it shows up on search engine results.

[RH-Calvin]

Click-through rate (CTR) is an incredibly important concept in search engine marketing. The simplest definition is that click-through rate is the percentage of people who click on your ad after seeing your ad.

[sinelogixtech]

CTR is use on a campaign as a metric that helps us determine what campaigns are running successfully for our clients and what campaigns need improvement.

[Daniel@30]

Clickthrough rate (CTR) is a term commonly used by marketers and suggested as a tool for measuring the success of a campaign. But what is CTR exactly? The name itself is quite self-explanatory but most people aren’t familiar with the right click through rate definition.

[MattHogan]

the click-through rate is a telltale sign of the success of your marketing campaigns. By calculating how many people actually end up clicking on the ad after seeing it, it reveals the strength (or weakness) and the quality of your ad copy, imagery, positioning, and keywords. Improving the click-through rate is one of the fastest ways to increase conversions and ultimately generate more sales.

[Simi123]

CTR certainly gives you a broad view of how well your ad attracts visitors. There’s a wide range of acceptable rates given your industry but it’s the most telling when your rates are extraordinarily low, or high.

Gives a base of visitors who will potentially convert
Impacts QS > which impacts CPC > impacts ROI
Helps gauge success relative to competitors and between campaigns
Aids in evaluating ad copy, specifically the call to action

[yuva12]

CTR is more useful as a metric than just clicks, as you can use it to compare ads or posts which have been seen a different amount of times.

[kritikas]

Yes. Simple answer:

1. Pay less per click - Google rewards higher CTR with a higher Quality Score which allows you to pay a lower Cost Per Click. So its in your best interest to improve your CTR and consequently QS.
2. Take advantage of limited searchers - you cannot control how many people search for your product or service per day. This is a limited resource. So if you show an ad and get a "low CTR" then you missed out on those searchers. Maximizing your CTR allows you to bring more qualified searchers / potential customer to your site.

Concept behind why Google favors CTR:

1. Better Google Experience - If people search on Google and the ads are relevant then Google provides searchers a GOOD user experience - so Good ads make Google look Good and the opposite is true as well.

For example: if someone searches for "dog food" and sees an ad for "cat food", then Google looks bad for showing a "cat ad" to a "dog searcher".

Being able to match a relevant ad to a searcher increases their likelihood to find what they are looking for efficiently = good Google user experience. This is why Google also extend the QS to the landing page. If a "dog food" ad sends someone to a "cat food" landing page then the user will be disappointed so Google monitors this as well and penalizes bad landing pages with low QS.

2. More money for Google - the more people click on ads (especially compared to the Organic results) the more money Google makes. So yes, better ads are a better user experience but also better for Google's bottom line.... not a conspiracy or anything... just business.