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What is Alexa Rank?
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It is a ranking system that basically audits and makes public the frequency of visits on various Web sites. It is based on the amount of traffic recorded from users that have the Alexa toolbar installed over a period of three months.
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Alexa measures the traffic on your website and provide a numerical value to rank your domain in search engines. Alexa rank can be improved by good content update and also by building backlinks from other relevant sources.
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Alexa’s Rankings is based on the traffic data provided by users in Alexa’s global data panel over a period of 3 months. Alexa does not give you the exact ranking of your site. It just only tells the rank according to the data which is collected from their toolbar.
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Alexa Traffic Rank is a rough measure of a website's popularity, compared with all of the other sites on the internet, taking into account both the number of visitors and the number of pages viewed on each visit.
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Alexa Internet, Inc. is an American company based in California that provides commercial web traffic data and analytics. ... According to its website, Alexa provides web traffic data, global rankings, and other information on 30 million websites. As of 2015, its website has been visited by over 6.5 million people monthly.