Is branding utmostly necessary?

[davidm]

Is branding utmostly necessary for a small digital affiliate product?

[avinash]

Well it depends on the product. Its a common sy that branding is necessary but if you can get sales anyway then why spend money and time doing branding.

[brian]

The main question here is that can customers of yours trust you and your product just on the name basis?

[lordp]

Branding means increasing trust. More trust means more sales. Do the math yourself.

[steveposter]

Branding is always necessary because its the foundation of your business name that establish trust and relationship from the users.

[Daniel165]

According to the product, definitely. It's a well-known fact that branding is essential, but if you can make sales without it, there's no use in spending money and time on branding.