What should be the element to focus?

[joycer]

What should be the element to focus while writing a sales copy?

[danni]

My primary focus will be making the sales copy authentic.

[vk_lord]

My primary focus will be making the sales copy authentic.

Making authentic is one issue.

You have make it more and more trustable.

[supaul]

The main thing is can you or can you not persuade them to buy. That should be your focus other things will come anyway.