Joined: Apr 2017
Posts: 166
Likes Received: 17
How can I improve my ad position so that I can get a better CTR?
Joined: Jan 2014
Posts: 912
Likes Received: 59
You can certainly can bid higher to get your position improved. But see position increase doesn't necessarily mean that you will get a better CTR.
You and your competitor may bid at the same amount of money but the one with better QR (Quality Score) will get better position and hence good CTR.
Joined: Dec 2013
Posts: 937
Likes Received: 78
avinash Wrote:You can certainly can bid higher to get your position improved. But see position increase doesn't necessarily mean that you will get a better CTR.
You and your competitor may bid at the same amount of money but the one with better QR (Quality Score) will get better position and hence good CTR.
I agree focus on Quality Score. Just bidding higher won't make any difference.
Joined: Sep 2013
Posts: 854
Likes Received: 99
Well certainly you can bid higher and see what happens. 8-)