How to write caption attractive for facebook ads?

[tieuthao]

I want to play a strategy about software development services. How to write caption attractive for facebook ads?
No1: Write some questions to client answer these question and why they need a software for their business.
No2: Introduce our service to client know about and they choice what service they want.
Follow you, what is the best choice.

[frank]

Use captions that creates incentive. Such as 'Free', 'Best Software only at', 'Limited time offer' etc.

[abhirupb]

Create attractive captions that attracts your users to click on it.

[Mangat Singh Dhiman]

Just include "why" and "how to" type of questions, specify effective tagline like " top ten ways " and also include "special offer", "limited offer". Use more hash-tags also because it will help in searching your ad fast and also help client to understand you service better through highlighted text of hash-tags.

[jenniferravon]

Definitely, attractive ads get the attention of the users and help to increase the engagement.