Google SERP Changes & Algorithm Updates - March 2024

[evancr]

This impression based adwords is good. They are giving outreach like never before just for few pounds.

Clicks usually charge much higher but only serves to a smaller audience which might not convert at the end. But with this advertisers are getting 100% exposure.

Yes, publishers are also reporting increase in revenue due to this.

But I think G is loosing advertisers or simply don't have enough to pull for all the slots. Non-niche ads are a common thing now.