PPC rates are very high, what to do?

[bat2233]

I have been running some PPC Campaigns for my niche keywords. But adwords is charging me too high rates (its more than $3 per click). What should I do? How can I lower these rates?

[frank]

The fact is that you can't lower the bids as these bids are depended on all the other advertisers in your niche. Have tried using other PPC campaigns, maybe you should try CPM advertising or facebook sponsored ads.

[avinash]

You cannot lower them. Its a marketplace. Everybody's bids depends.

Try something new such as facebook sponsored ads.