Google SERP Changes & Algorithm Updates - November 2023

[UKcart]

A friend of mine have a eCommerce site which has many sub-domains. Suddenly, one of them is ranking high. I mean it is at the top now. And the sub-domain is not even completely built it just for support purposes for customers.

I can confirm this with our own ecommerce site's fluctuations. They are not dub-domains, yes not all of them but some.

Google is very selective. It's like they are giving ranks to the small sites which queries posses no value of money.