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How do you handle unusual numbers in Web Analytics?
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When working with Web Analytics, it is essential to pay attention to unusual numbers and investigate their reasons. Impressive numbers can signal issues with your website's traffic or Conversion Rate, which means that you need to take action to fix the issue.
If you're seeing unusually high pageviews or unique visitors, then it may be a sign that your site is attracting cluttered pages or ads from low-quality sources. Suppose conversions are falling short even though there are no significant changes made on your website. In that case, this could mean that something sneaky is interfering with your visitor's experience and preventing them from completing the conversion process.
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RE: How do you handle unusual numbers in Web Analytics? - by jahnvi arora - 10-31-2022, 01:25 PM

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