Targeting right audience in Facebook

[viking91]

How to target the right kind of audience if Facebook? All I see is that a whole bunch of random mass. How to effectively filter them?

[brian]

Its easy go to your niche groups in facebook. Join them and contact with the users there.
Engage them with useful information or start a discussion. The more you will gain their trust the better you will be benefited. Once you have some recognition you can then start your own group or fan page to filter the most targeted audience. And if you want fast results then you just use the facebook sponsored ads also.

[AronYakov]

There are lots of options to target the right audience. You can search your audience demographics wise, interest wise, location wise, behavior of customer,  also retarget the audience.

[webxeross]

Follow these steps to target the right audience:

1. Find your unicorn content.
2. Target your competitors’ fans using Audience Insights.
3. Use Custom Audiences for remarketing.
4. Target people similar to existing customers with Lookalike Audiences.
5. Get ultra-precise with layered targeting.
6. Try combining two unique audiences together.
7. Check Ad Relevance Diagnostics for opportunities to improve targeting.

[Brackwom]

How to target the right kind of audience if Facebook? All I see is that a whole bunch of random mass. How to effectively filter them?

It's all up to you what type of audience you want with connected.

You can track the demographics of the people who see your advertising, but Facebook will never reveal personally identifiable information about them.