Joined: Feb 2016
Posts: 73
Likes Received: 8
Is it necessary that I build landing pages for both PPC campaigns and organic search separately. I just recently heard that some PPC networks doesn't allow to have same landing pages.
Joined: Sep 2013
Posts: 252
Likes Received: 9
I don't know that where do you get that information but its not true. Many websites have the same landing pages for organic search users and PPC campaign users. It may occur to somebody that having separate landing pages can be better to track the results but it doesn't matter because you can monitor them separately from your GA account.
Joined: Jan 2014
Posts: 912
Likes Received: 59
Landing pages should be same. Whether its for PPC or organic traffic.
Joined: Mar 2016
Posts: 124
Likes Received: 0
No, use the same landing page for both PPC and SEO.
Joined: Mar 2016
Posts: 175
Likes Received: 1
It would be better if you use same landing pages for your PPC and SEO.
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