Joined: Mar 2016
Posts: 93
Likes Received: 1
Does anybody has experience with both of them so they can share some light about which one being the more effective?
Joined: Jul 2014
Posts: 997
Likes Received: 66
In my opinion they both get you same amount of conversions in a definite amount of money invested in each ad campaigns.
Joined: Jun 2016
Posts: 279
Likes Received: 1
If you are more interested in saving money and brand awareness than may be you should concentrate on pay per sale.
Joined: Mar 2016
Posts: 712
Likes Received: 102
Pay per click is always effective when it comes to facebook. It can target the actual audience according to age, sex, country etc.
Joined: Sep 2015
Posts: 673
Likes Received: 5
Every campaign has different fields so they have also different conversions because of the needs of the particular user.
Facebook's Pay per sale & pay per click
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