Keyword Planning and Keyword Mapping

[EugeneHill]

There are two theories:

First theory:

Keep changing the keywords for a webpage till the time you find the correct combination. The combination that works! It is natural to keep updating the content on a page and thus the keywords assigned for a page can also be changed! Keyword Mapping is not a 'once-done-its-done' thing. Rather it is supposed to be altered till you find the correct match.

Second theory:

If you keep changing your keywords for a webpage then it can harm your rank in the SERP. Google may also consider it to be a spam. For the sake of stability you will have to be patient with a particular keyword-url combination. And should avoid too many changes.

Which theory is correct out of the two?

[hema29]

Go with the first theory will be my best guess.

[tomngo]

Go with the first theory will be my best guess.

That can be said. But still I didn't understand the point in putting this in a thread.

[bsteve]

Go with the first theory will be my best guess.

I agree. Go with the first one.

[EugeneHill]

That can be said. But still I didn't understand the point in putting this in a thread.

Did you notice the last line that says - "Which is the better theory to follow?"
Unless you are sure that you have understood whats the thread about you should not comment.

[hema29]

Did you notice the last line that says - "Which is the better theory to follow?"
Unless you are sure that you have understood whats the thread about you should not comment.

Its alright. Sometimes people do get confused. 8-)

[EugeneHill]

Did you notice the last line that says - "Which is the better theory to follow?"
Unless you are sure that you have understood whats the thread about you should not comment.

Its alright. Sometimes people do get confused. 8-)

Yeah, you are right! Hema Ji

[batman]

I didn't understand what you said in the second theory about 'keyword-url' combination. Urls of any any page have the most little effect in the SERP's.