07-11-2018, 03:51 AM
1. Define Your Topic Area
I bet you were expecting to start with keyword research as the first step to integrating SEO into your content strategy.
Nope.
Keyword research alone does not an SEO strategy make.
Instead, we want to begin by defining your brand’s purpose and expertise.
2. Define Who You’re Targeting in Search
Who is your audience?
That’s the next biggest question to answer when you’re setting up an SEO content strategy.
There are lots of ways to narrow this down. Here are a few suggestions:
Look at your current customers for clues (if you have any). Analyze their similarities. Write down your discoveries.
3. Find Keywords that Hit Your Topic Area + Target Audience
4. Optimize Intelligently
5. Build Your Content on Your Own Internet Plot
I bet you were expecting to start with keyword research as the first step to integrating SEO into your content strategy.
Nope.
Keyword research alone does not an SEO strategy make.
Instead, we want to begin by defining your brand’s purpose and expertise.
2. Define Who You’re Targeting in Search
Who is your audience?
That’s the next biggest question to answer when you’re setting up an SEO content strategy.
There are lots of ways to narrow this down. Here are a few suggestions:
Look at your current customers for clues (if you have any). Analyze their similarities. Write down your discoveries.
3. Find Keywords that Hit Your Topic Area + Target Audience
4. Optimize Intelligently
5. Build Your Content on Your Own Internet Plot
![[-]](https://seomotionz.com/themes/cerulean/collapse.png "[-]")
