10-25-2016, 07:37 AM
Ranking for a keyword in organic search is a repeatable process. You won’t get the results you want 100% of the time, especially if you’re a new website trying to rank for a popular keyword, but if you take content marketing and SEO seriously, you can start to make things happen. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance.
Don’t forget to use bold, italics, heading tags, and other emphasis tags to highlight keyword phrases, but don’t overdo it. Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh.
Focus on creating relevant links within the text. Instead of having “click here” links, try writing out the name of the destination.
Always describe your visual and video media using alt tags, or alternative text descriptions. They allow search engines to locate your page, which is crucial—especially for those who use text-only browsers.
Don’t forget to use bold, italics, heading tags, and other emphasis tags to highlight keyword phrases, but don’t overdo it. Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh.
Focus on creating relevant links within the text. Instead of having “click here” links, try writing out the name of the destination.
Always describe your visual and video media using alt tags, or alternative text descriptions. They allow search engines to locate your page, which is crucial—especially for those who use text-only browsers.
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