Keywords for headlines to get maximum output from PPC

[batman]

Although I am not much of an expert about PPC but I can tell you that not always the keyword research from a general keyword tool works when it comes to PPC. In PPC campaigns I just follow the social media trending keywords and headlines to do the research. I first see that which phrases or keywords are are trending and then i do the keyword research on them to get the maximum out of my PPC campaigns.