11-01-2016, 07:25 AM
Keyword mapping usually refers to when you assign your various targeted search terms to the relevant page on your site. For example, if you have a site about dogs, your primary keyword would be "dogs", secondary would be "breed" and tertiary would be "pitbull", etc. You would then assign "dogs" as a keyword to target with your main page, "breed" to the page you will use to list the types of breeds, and "pitbull" will be assigned to the page about pitbulls, thereby creating an intuitive navigation and path for the search engines to follow.