Things to avoid in social media for good conversions

[ksmith29]

What are the basic things that one should avoid in the social media channels in order to get good conversions from their pages? I have been giving a lot of thoughts these days. Social Networking sites are really good for traffic and conversions but I am not getting much conversion from them as my competitors so its time to look onto what I am doing wrong. If anybody can point me the mistakes then I can compare them with my own tactics.