Email Newsletter Tips

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Here are some:

1. Keep your mail short and simple.
2. Use a catchy headline but don't make any false statements.
3. Newsletters are all about trust so don't send affiliate link for offers everytime, provide information through them also which actually helps your subscribers.
4. Keep them regular.
5. Use html and text both version for your emails.
6. be kind in writing don't force them to do anything. Appreciate their time for reading.

Some nice points 'brian'. I just wanted to add one that make sure your emails are compatible for all kind of devices. Now-a-days everyone is not relying only on computers to check their emails, they use mobile phones and tablets too. So, make sure your emails are good for them too.