Promoting keywords for Local SERP's

[motionz]

You can use google keyword planner to find local keywords. And in order to promote them you can do that in local search directories, classified ad sites, social media networks and also try to gain links from the sites based on that particular region so you can get an local search advantage. Placement of the keywords are simple, put them in head, meta and body of your content just don't do keyword stuffing.