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How to know how much a lead is really worth?
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There is no way of telling that how much they are worth. That's for sure.

But what you can do is to gradually market them. I bet the list is not just one but combination of several lists, right? As you have collected them through many channels and gateways.

Separate them and then start sending emails which can be liked my them like giving them similar products or asking them if they are interested in more free items in exchange of small donations or sales. Note down their behavior how they respond and how much they are willing to spend money.

Once you have gathered some real data it will be easier for you generate leads and get sales.
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