09-14-2018, 05:43 AM
Click-through rate (CTR) is an incredibly important concept in search engine marketing. The simplest definition is that click-through rate is the percentage of people who click on your ad after seeing your ad. (In mathematical terms: CTR = Clicks/Impressions.)
With both AdWords and organic SEO, your success can be improved in only three ways: (1) getting more people to see your ad or snippet; (2) getting more people to click on your ad or snippet; or (3) getting more people to become a customer (i.e., convert) on your landing page. In other words, search engine marketing is a “constrained system.” And one of those constraints is the CTR
the quality score is highly dependent on CTR and well time thus making the CTR pretty important.
With both AdWords and organic SEO, your success can be improved in only three ways: (1) getting more people to see your ad or snippet; (2) getting more people to click on your ad or snippet; or (3) getting more people to become a customer (i.e., convert) on your landing page. In other words, search engine marketing is a “constrained system.” And one of those constraints is the CTR
the quality score is highly dependent on CTR and well time thus making the CTR pretty important.
![[-]](https://seomotionz.com/themes/cerulean/collapse.png "[-]")
