08-28-2019, 09:50 AM
Typically you'd want to try CPM until you've got your CPC campaign optimized so you can get the most out of it for a lower buck.So first get a good CPC campaign.
Going directly to CPM can be very costly if you are still struggling to find the market fit ad and ad-targeting-wise.
Going directly to CPM can be very costly if you are still struggling to find the market fit ad and ad-targeting-wise.