What is best strategy to rank a keyword or keyword phrases?

[richardmsmith]

Choosing a keyword with good volume, but not too much volume.
Choosing a keyword that’s relevant to your business model.
The more specific the keyword (think long-tail keywords), the easier it is to gauge the searcher’s intent, and the easier it will be to serve up what those searchers are probably looking for. In search marketing, “intent” is our best guess at what the person using the search query really wants.